Students and staff at St. Lawrence College‘s Brockville campus joined a nationwide push to end violence against women and children during Moose Hide Campaign Week from May 11 to 14, 2026. The college’s three campuses, including those in Kingston and Cornwall, took part in the Indigenous-led movement by handing out hundreds of moose hide pins and holding community walks and sharing circles.
Across all campuses, 500 pins were given out. Each small square of moose hide represents a personal promise to honour, respect, and protect women and children. More than 70 people joined in the walks and circles, coming together in what organizers describe as a spirit of love and responsibility.
Lindsay Brant, St. Lawrence College’s Director of Indigenous Initiatives and a member of the Mohawks of the Bay of Quinte, represented the college at the national Moose Hide Campaign Day ceremony in Toronto on May 14. Events were held at the University of Toronto and Queen’s Park, bringing attention to the campaign’s 2026 theme, “Join Us In Ceremony.”
The Moose Hide Campaign started in 2011, when Paul Lacerte and his daughter Raven came up with the idea during a hunting trip along British Columbia’s Highway of Tears, a stretch of road known for the many Indigenous women and girls who have gone missing or been murdered there. Since then, over eight million pins have been distributed free of charge across Canada. Each pin is estimated to start five conversations, spreading awareness in homes, workplaces, and communities.
St. Lawrence College is now working toward becoming an Ambassador School for the campaign, a step that would deepen its long-term commitment to reconciliation and addressing violence on campus and beyond. For Brockville students, the week was a chance to learn, reflect, and take a visible stand alongside thousands of others across the country.
