As of January 25, 2026, a provincial commitment of $105 million through Alberta’s Film and Television Tax Credit (FTTC) program for the 2025–26 fiscal year is intended to attract more movie and television productions to Alberta — a shift that local officials say can help bring more shoots and spending to Sherwood Park, Alberta.
The Strathcona County Economic Development and Tourism office is marketing the area as a film-friendly location that offers a mix of urban streets and rural fields. Local officials say that when a production comes to town, it provides a boost to the hospitality sector, including hotels, restaurants and catering companies.
To support local creators, resident Madhan Selvaraj, executive director of the Edmonton Movie Club, has proposed building an arts and culture incubator in the community. This facility would serve as a central hub where different groups can perform and where filmmakers can develop their projects.
Smaller productions can also access support through the Alberta Made Production Grant, which covers up to 25% of eligible Alberta production costs to a maximum of $125,000 per project.
Industry representatives — including members of the Alberta Media Production Industries Association (AMPIA) — recently met in Calgary (Jan. 23, 2026) to advocate for sustained, long-term funding so that local talent is less likely to move to British Columbia or Ontario.
Sherwood Park has already served as a filming location for several projects, including the Indigenous thriller Abducted and at least one Netflix production. Local filmmakers note the area is appealing because it offers diverse backgrounds for scripts while remaining close to services available in the Edmonton region.
