The 2026 Whitchurch-Stouffville Strawberry Festival brought more than 49,000 people to Memorial Park over three days, making it the biggest crowd in its 42-year history. The event ran from June 26 to 28, and Festival Chair Sue Sherban called the turnout a celebration of a cherished community tradition.
This year also marked a special milestone for the festival. It was named one of Ontario’s Top 100 Festivals for 2026 by Festivals and Events Ontario at their February awards gala. Sherban said the award reflects the energy and community spirit behind the long-standing event.
The record attendance follows a new partnership struck in February 2025 between the Town of Whitchurch-Stouffville and the Strawberry Festival Board of Directors. Under the shared model, the town now handles entertainment, sponsorships, marketing, vendor coordination, and technical production. The volunteer board continues to run legacy features like the Pancake Breakfast, the Citizen and Sports Person of the Year awards, and the Sandra Stronach Red Berry Cafe.
The 2026 festival added fresh attractions, including a Rock ‘N Roll Car Show on Main Street in partnership with the Markham Stouffville Cruisers. Other new draws were a Pet Prom, a 3-on-3 basketball tournament, and a BMX demonstration, adding modern twists to the traditional summer gathering.
Organizers are now looking ahead. The festival committee is asking residents to fill out a short feedback survey on the official website to help shape next year’s event. “We invite you to take a few minutes to complete our short feedback survey and share your thoughts, ideas, and suggestions,” said Sherban. “Your feedback will help shape future Strawberry Festivals.”
