The 2026 Green Shirt Day campaign has officially started in Lethbridge, Alberta, to encourage more people to register as organ donors. The initiative honours the legacy of Logan Boulet, a Humboldt Broncos player whose decision to donate his organs saved six lives following the 2018 bus crash.
On March 3, 2026, Logan’s parents, Toby and Bernadine Boulet, revealed the new campaign logo at Lethbridge City Hall. The ceremony took place one day after what would have been Logan’s 29th birthday and featured a winning design by Candace Sernowsky, a Manitoban and living kidney donor.
This year’s theme is “One Decision Can Create a Lasting Ripple Effect,” highlighting how a single person’s choice can impact many others. The official awareness day will be held on April 7, 2026, marking eight years since the tragedy that inspired the national movement.
Residents are encouraged to wear green on that day and discuss their donation wishes with their families. Organizers hope to continue the “Logan Boulet Effect,” which has led to a historic increase in donor registrations across the country over the last several years.
The campaign is supported by the Canadian Transplant Association and raises funds for the Logan Boulet Endowment Fund. By registering as donors and sharing their decision, community members can help ensure that this life-saving legacy continues to grow.
