On March 16, 2026, the Whitby Town Council voted to create a new incentive program designed to bring a major hotel and conference centre to Whitby, Ontario.
Town leaders say the program is needed to fix a long-standing lack of modern space for large meetings and overnight visitors. The goal of the project is to create more local jobs and bring more tourists to the community.
The council has asked town staff to look into ways to encourage developers to build in the area. This decision follows past research by HVS Consulting and Valuation Services, which suggested that the town waterfront would be a good spot for a well-known hotel brand.
Residents can expect to hear more about the specific benefits being offered to developers later this year. A full report with the details of the program will be shared with the council during a meeting in late 2026.