The annual Tim Hortons Smile Cookie campaign returns to St. Thomas from April 27 to May 3, 2026, offering residents a simple way to support local healthcare. For the 12th consecutive year, local Tim Hortons restaurant owners are partnering with the St. Thomas Elgin General Hospital Foundation to raise money for the hospital, with every cent from local cookie sales going directly to the Women’s and Children’s Department.
The campaign, which features the signature chocolate chunk cookies decorated with pink and blue icing, is a major fundraiser for the hospital. Over the past 12 years, the partnership has raised more than $517,000 to support care at the St. Thomas Elgin General Hospital. All funds raised during this year’s week-long event will be dedicated to the hospital’s Women’s and Children’s Department.
The St. Thomas Elgin General Hospital Foundation notes that the demand for medical support is growing as patient needs become more complex, which increases pressure on hospital services, staffing, and infrastructure. This year’s campaign also coincides with the Foundation’s 40th anniversary. Since it was established in 1985, the organization has raised more than $80 million to help the hospital upgrade its equipment and facilities.
Residents can participate in the campaign at any of the seven Tim Hortons locations in St. Thomas, including the restaurants at 1204 Talbot St, 145 South Edgeware Rd, 191 Talbot Street West, 280 Elm St, 995 Talbot St E, 400 Highbury Ave, and 60 Elm St. On a national level, the Smile Cookie campaign continues to grow, having raised a record-breaking $22.6 million for more than 600 charities across the country in 2025.